Changing culture one frame at a time
Creating Content Exploring Our Times
I am Simon Frederick, a self-taught artist, photographer, and filmmaker, inspired by Nina Simone’s belief that an artist’s duty is to reflect the realities of their times, it’s why I define myself as an artist.
My art is my voice—a tool I wield to reflect and shape the times.
Who am I? One of the UK’s 100 most influential Black Britons, celebrated for deeply exploring Black identity in visual arts. My series “Black is the New Black” not only challenged conventional narratives but also made history with its photographic portraits becoming the largest acquisition of African and Caribbean works included in the National Portrait Gallery’s permanent collection. My journey into photography and film was driven by a desire to challenge the often monolithic narratives presented in mainstream media, striving to offer a more nuanced view of the human experience.
What do I stand for? Integrity, truth, and the power of representation. My projects, including “Black is the New Black,” “They’ve Gotta Have Us,” and “THE OUTSIDERS,” are not just pieces of art; they are cultural dialogues that invite viewers to question, understand, and empathise with the stories and identities presented.
Why should you care? Because art is more than beauty—it’s a conversation. It’s about seeing the world through another lens and recognising our shared human experiences. Through my films and photographs and exhibitions, I aim to engage, provoke thought, and inspire change.
Explore my portfolio, delve into the narratives I’ve captured, and perhaps see the world a little differently. Together, we can appreciate the richness of diverse perspectives and stories and create a more inclusive narrative for us all.
Welcome, and thank you for joining me on this journey.
My journey in art is a testament to my dedication to evocative and meaningful storytelling.
Simon Frederick stands at the confluence of art and cultural discourse, wielding his lens not just to capture images but to weave narratives that challenge, enlighten, and inspire.
Frederick has carved a distinct path in the Art,Photography & TV world, award winning and critically acclaimed, honoured among the U.K's 100 most influential Black Britons and recognised by luminaries such as Ava DuVernay, David Oyelowo, Campbell Addy, Misan Harriman, and Edward Enninful. His seminal works, “Black is the New Black,” “They’ve Hotta Have Us,” and “THE OUTSIDERs” has not only explored the depths of Black identity but also firmly established him as a pivotal voice in celebrating and understanding Black culture. His projects, spanning striking portraiture to compelling documentaries, reflect a dedication to evocative storytelling that has broken traditional barriers of representation and garnered widespread acclaim.
In collaboration with artists, cultural figures, and thought leaders, Frederick fosters a multidisciplinary dialogue that enriches the narrative landscape with diverse perspectives and insights. His commitment to exploring universal themes through the lens of Black experiences has established him as a pivotal figure in the art world, bridging cultural and generational gaps and connecting with audiences worldwide.
As Frederick continues to chart new territories in visual storytelling, his contributions to the cultural discourse serve as a beacon for future generations of artists and filmmakers. Through his lens, we are invited to see the world not as it is, but as it could be—richer, more diverse, and infinitely more connected. Simon Frederick is not just an artist; he is a visionary, shaping the narrative of our times and forging a legacy that will resonate for years to come.
THE ATELLIER - PRODUCTIONS BY SIMON FREDERICK - MADE WITH LOVE ♥️
The Atellier
Is the production company & studio of the artist, photographer, filmmaker & director simon frederick
ATELLIER
atelIeI/noun
a workshop or studio, especially one used by an artist or designer
At its core, The Atellier is synonymous with excellence in visual storytelling, seamlessly blending the artistic nuances of photography with the dynamic narrative scope of film and television. Under the guidance of Simon Frederick, the production company has established itself as a creative powerhouse, recognised for its distinctive style that marries aesthetic finesse with profound thematic substance.
The Atellier Productions is not just about creating content; it’s about igniting conversations, challenging perspectives, and celebrating the richness of diverse experiences. It’s dedicated to bringing untold stories to the forefront, especially those that spotlight the depth and diversity of black experiences and perspectives. Every project undertaken is infused with passion and artistry, ensuring that each piece is not just seen or heard but felt and remembered.
At The Atellier, storytelling is an act of remembrance, a commitment to history, and a bold step toward shaping the future of cultural narratives. It’s where unbridled creativity meets meticulous craftsmanship, resulting in content that doesn’t just contribute to the culture but elevates it. The Atellier Productions is a true embodiment of visionary thinking, where every frame, every shot, and every story is, indeed, made with love.
Achievements and Accolades:
It all begins with an idea.
Pioneering Series and National Recognition:
Frederick’s seminal series “Black Is The New Black” has not only been celebrated for its profound impact on the representation of Black British identity but has also earned the prestigious honour of being included in the permanent collection of the National Portrait Gallery. This recognition is a testament to the cultural and historical significance of his work, marking a significant milestone in his career
Documentary Excellence:
His groundbreaking documentary “They’ve Gotta Have Us” garnered international recognition, including awards and nominations at prestigious film festivals, spotlighting the contributions of Black artists to the cinematic world and reinforcing his status as a leading voice in documentary filmmaking.
Innovative Artistry:
Recognised for his innovative use of digital media, Frederick has been awarded several grants and fellowships that support his explorations at the intersection of art and technology, further showcasing his commitment to pushing the boundaries of visual storytelling.
Cultural Influence: Named among the 100 Most Influential Black Britons, Frederick’s contributions to culture and society have been acknowledged by institutions and organisations worldwide. This accolade underlines his role as a key figure in shaping contemporary cultural dialogue and advocating for diversity and inclusion within the arts.
Windrush Generation Memorial:
Simon Frederick’s selection to serve on the committee tasked with creating a lasting memorial for the Windrush generation is a profound honour that reflects his deep connection to and impact on Black British history and culture. This role not only highlights his commitment to commemorating the invaluable contributions of the Windrush generation but also underscores his influence as a cultural steward and historian through the medium of visual art.